Marketing

The “Age of Interruption” is over. Brand perception is no longer influenced only by advertising, public relations and corporate messaging. Brands are now a sum of the conversations about them. Those conversations are happening everywhere and now being shared across the social web. Traditional marketing has changed. Social Media has created new and exciting ways for brands to engage with consumers and build fans.

Play

Listen and measure social conversations

Are people talking about you online? Learn who is talking about your brand and what they are talking about. Discover how your brand, product or service is being perceived by your community online and identify advocates that can influence public sentiment about your company and products.

Shape your brand with social media marketing

Understanding the health of your brand is easier than ever. Monitor public perception of your company and products on the social Web and understand the volume, overall sentiment, key demographics, influencers, and more. Look for trends, adjust your plans, and engage where you can make a difference.

Gain social market intelligence

Get a deeper understanding of what’s important to your customers, what is influencing their decisions and how they feel about your competitors. Stay ahead of emerging trends and get meaningful intelligence to guide decision-making and marketing planning.

Measure campaign effectiveness

Are your Marketing efforts generating the results you expected? Use social media monitoring to understand what is driving conversations and the “why” behind your social traffic, such as in-depth sentiment, demographics, likes and dislikes, and more. Adapt content and messaging based on campaign buzz and analytics.

Interested in hearing what people are saying about your brand? Click here to get started with Radian6.