Next-Generation Listening and Engagement
Radian6 has developed enhanced capabilities and features to help companies and agencies answer the question: “How well is our brand performing across the web?”
With features developed on their platform API and Social Metrics Framework for integrating third-party data, Radian6 has rolled out a next-generation listening platform that includes the integration of social media monitoring and analysis with social customer relationship management (CRM) and web analytics.
By layering the richness of social media metrics atop referrer web analytic data, brands can see – independent of media type or source – not just what content is generating buzz across the web, but what content is generating website traffic, conversions, and sales. And with new integration for the SalesForce.com service cloud, Radian6 users can see at a glance which content is coming from their customers and prospects, and add new contacts, cases and leads with a single click.
