Web Analytics
Radian6 now brings together valuable web analytics and social media metrics and measurement, enabling communications and customer support professionals to view their website activity and performance through the lens of social media.
By importing data from the WebTrends and Omniture platforms, users can leverage these conversational web analytics to:
- Tie overarching social media topics and conversations to specific actions and objectives on your website
- Determine which content marketing and outreach efforts spread into larger social media conversations, and result in website traffic, conversions, sales or content interaction
- Compare which types of social media and communities are the best traffic sources, which are driving actions on the website, and prioritize investments of time and resources accordingly
- Define website business goals and metrics, and sort social media monitoring results to determine which related posts and content are helping to achieve those goals
- Enhance social media monitoring data with the web metrics that are most relevant to communications, customer support, or community and social media teams.
By connecting the dots between web analytics and social media metrics, you can understand – at a much deeper level – the types of content that generate the most awareness, value, and online revenue for your company. Learn how your prospects and customers discover and engage with your social content, and what content and media types drive conversions and sales. Track it all with our SalesForce integration, create and distribute reports, and start tackling a significant piece of your company’s social media ROI equation.
