Manage your social media strategy and empower your team.
The social web is happening around you, and you’re ready to get your business or your clients involved. Whether you’re just getting started with a social media approach, or looking for a more sophisticated way to listen, measure and engage in social media, Radian6 is the platform to get your business to the next level.
Just a few of the things that set us apart, and give your agency or company the social media advantage:
Comprehensive Coverage
- Scan over 100 million sites and sources, from blogs and comments to photos, videos, forums, public Facebook groups, Google Buzz, and Twitter.
- Get real-time, relevant results pushed right to your dashboard, so you never miss a relevant post.
- We do the post aggregation for you, so results easy to read, distribute, share and analyze, without the time-consuming legwork.
Metrics, Filtering & Segmentation
- Slice, segment, filter and parse your social media data to view and measure it through dozens of lenses.
- Look at specific social media metrics like sentiment, engagement, reach, Twitter followers, vote count or comment count.
- Home in on or exclude specific sets of sites for ultra-targeted analysis.
- Filter your results by media type, geographic region, or any of 13 international languages – English, French, Spanish, German, Italian, Finnish, Japanese, Dutch, Portugese, Korean, Simple Chinese and Russian.
Influencer Analysis
- Our customizable Influencer EQ scores influencers according to criteria you specify – criteria that’s relevant to your business.
- Drill down into data like comments, posts, or links, and see other social profiles for each influencer across the web.
- View influencer data specific to key media types – Twitter, Blogs, Video, Photos, Mainstream News, and Forums.
- Target your engagement and outreach to the people and media outlets that drive your business goals.
Workflow and Engagement Management
- Assign and route posts across the enterprise, and track engagement and response via the Radian6 Engagement console.
- Set up email or IM alerts – either as-it-happens or in regular intervals – so you and your clients can stay on top of the activity.
- Use post and source tags to create a “social web caller ID” system, and segment results for in-depth reporting and analysis.
- Use one-click workflow to tag, classify, assign and prioritize posts in batches for faster and smoother management.
- Communicate and collaborate internally – in real time – on outreach and information sharing so your team is armed with all the context and intelligence they need.
Social CRM and Web Analytics Integration
- Align social media with your sales, account, and website efforts with just a few clicks.
- Create Salesforce.com contacts, leads, or support cases right from your River of News.
- Use WebTrends or Omniture integrations to filter social media content by web stats like site visits, conversions, or purchases.
- Understand the context and content of posts that are driving the website actions and results you want.
Want to know if Radian6 is the right listening platform for you? Sign up for a webinar demo today and take a test drive.
Still need more information? Check out our Product Applications section or learn how Radian6 helps you Listen, Measure and Engage.
