Here in our Resources section you’ll find a growing collection of case studies, ebooks, white papers, and videos we’ve created to help you get your bearings on the social web. Have a use case you’d like us to share with the community? Or a burning question about social media you’d like to have answered? Shoot us an email at community@radian6.com or give us a shout on Twitter and let us know what’s on your mind.
Free Resources
Social Media Strategy for Higher Education
Read this ebook to access all the information you will need to create a social media plan for your college or university in order to set you apart from your competitors.
Read More >Ebooks
The Guide to Social Media Monitoring
Check out our latest ebook for the full details on how social media monitoring can help you gauge the health of your brand, handle your next crisis, generate leads and so much more.
Read More >5 Steps to Effective Social Media Measurement
In this ebook, you’ll find step-by-step processes and explanations for establishing metrics that help you track the progress of your social media efforts.
Read More >Social Media Blueprint: A Step-by-Step Plan to Prepare Your Company
This ebook will help you overcome cultural/company obstacles, adopt social media and get everyone working together.
Read More >How to Craft a Successful Social Media Content Marketing Plan
Read the following ebook to learn how to create a content marketing plan so you can start creating content your community freely and gladly bookmarks, downloads and shares.
Read More >Social Media Strategy for the Consumer Packaged Goods Industry
In this ebook, you’ll learn how to make your CPG brand stand out and how to better connect with your consumers.
Read More >Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media
Discover how adding a strong human element to your brand will bring big improvements.
Read More >Social Media Strategy for the Healthcare Industry
This comprehensive ebook will outline how your healthcare organization can create a successful social media strategy and prepare your staff to take part.
Read More >Social Media Strategy For Government Organizations
This government-focused ebook contains new content to help you get started with your social media strategy.
Read More >ROI of Social Media: Myths, Truths and How to Measure
This ebook will take you through the dos and don’ts as well as the different measures to calculate true social media ROI.
Read More >Win Over Your Industry’s Social Media Influencers
In this ebook, we’ll provide you with some practical pointers on how to create a network of influencers who support your brand’s communication efforts.
Read More >How to Transform Your Small Business With Social Media
With this ebook, you’ll be interacting with your customers and improving your product line in no time – the time is now to tap into social media.
Read More >30 Ideas for your 2012 Social Media Plan
Radian6 has sifted through our most-shared posts from 2011 and compressed them into this free ebook: 30 Ideas for your 2012 Social Media Plan.
Read More >The Social Agency: 20 Social Media Services to Offer Your Clients
This ebook discusses 20 social media services Agencies can offer clients to create value.
Read More >How to Create a Social Media Strategy for the Financial Services Industry
This ebook for the Financial Services industry has advice and content on how to invest and build social media equity.
Read More >More Resources
The Montreal Children’s Hospital
The Montreal Children’s Hospital is working to create awareness and understanding around the need for organ donors, check out this case study to see how they are working to help a young boy who is waiting to receive a new heart.
Read More >Case Studies & White Papers
Hungry Jack’s Uses Social Media to Keep Customers Coming Back
Find out what happened when Hungry Jack’s launched a group buying deal with Scoopon (Australia’s leading group buying company), that returned record breaking results.
Read More >How America Talked “Tax Day” Infographic
We calculated over 73,000 conversations around Tax Day, read on to find out who was talking the most, the popular topics, and the stories that trended around Tax Day 2012.
Read More >Outback Steakhouse
Find out how Outback Steakhouse surprised one of their loyal customers on his 40th birthday with the following challenge: give out 40 gifts to strangers and friends. Read on for the wonderful results.
Read More >March Madness: The Social Hoops Infographic
March Madness sported over 2.4 million social media conversations this year and this infographic shares it all! Check out the slam dunk of data from March 1st through April 2nd.
Read More >ROI: Are Your Social Media Efforts Worth the Money?
Knowing how to calculate social media ROI is not always obvious, but this infographic will help you figure out how to take these metrics and turn them into valuable information for your business.
Read More >Pratt & Whitney Canada and w.illi.am/ create the PT6 Nation
Find out how Pratt and Whitney Canada joined with w.illi.am/ and Radian6 to uncover thousands of online conversations discussing their legendary PT6 turboprop engine.
Read More >SMB Social Media Transformation Checklist
Social media is an exciting opportunity for small and medium businesses, and you can start today with this to-do list for your SMB. Print it out and get ready to dive into social media!
Read More >Adaptu Uses Social Listening to Help Customers Achieve Financial Goals
Find out how Adaptu.com empowers people to achieve their goals through financial tools and resources.
Read More >Viral Technologies and the Power of Social Media
Find out how Steve Reeves, Director of Marketing for Viral Technologies saw early on that social media could offer a number of business solutions in the B2B space.
Read More >Social Media Center Transforms Clemson Campus
On February 23 Clemson University unveiled its social media listening center, and helped demonstrate the impact social media has made in the classroom.
Read More >Human Resources: Social Media for Recruiting
Read on to find out how social media helps you hire the right people, develop professional connections and prepare employees for success.
Read More >The Oscars: Social Goes to the Movies
Have a look at our Oscars Infographic to see whom social media users crowned as Best Picture, Best Actress and Best Actor.
Read More >Social Media Conversations on Cupid
Check out our Valentine’s Day infographic to uncover the major topics, trends and mixed feelings about the holiday.
Read More >TD Uses Social Media To Help Make Customers Even More Comfortable
Learn how TD is using social media to share information and make connections with their customers.
Read More >More Resources
Radian6 Webinar: Marketing in the Round with Geoff Livingston and Gini Dietrich
Tune into Radian6′s latest webinar to learn about developing a fully-integrated marketing campaign in the digital era.
Read More >Videos & Presentations
Radian6 TV: Use Radian6 for Demographic Insight
Watch this video with Radian6 Product Marketing Managers Cory and Tom as they walk through some of the basic insights available to platform users.
Read More >Radian6 Webinar with Shel Holtz
Have a crisis management plan in place before it has to be put into action. Tune into this revealing webinar with Radian6 and communications veteran Shel Holtz and explore the collision of traditional crisis management and social media.
Read More >Radian6 Webinar with Tom Webster
Tune into this webinar with Tom Webster, VP of Strategy and Marketing for Edison Research, and learn about methods for deciphering social media research and turning data into insight.
Read More >Integrating Social and TV: Viacom Media Networks
Learn more about how Viacom’s Entertainment Group, which includes channels like Comedy Central, TV Land and Spike, uses Radian6 to enhance their research and reporting.
Read More >Radian6 Webinar: @YourService with Frank Eliason
Watch this webinar with Frank Eliason and David Alston to learn about the competitive advantages gained by the companies that focus on the customer.
Read More >Radian6 TV: Use Summary Dashboard for At-a-Glance Social Listening
Learn how the Summary Dashboard can be used and the plethora of information it will bring with just one click of a button.
Read More >Comcast’s Bill Gerth on Radian6 Mobile
Bill Gerth is a Social Media Team lead with Comcast in Philadelphia. Tune in as he tells the story about how using Radian6 makes his life easier.
Read More >Radian6 Webinar with Shashank Nigam
Watch this webinar with Shashank Nigam, CEO of SimpliFlying, as he shares real-life case studies from the travel industry and learn about the value of real-time customer service.
Read More >Radian6 TV: Radian6, Web Analytics, and ROI Part 1
In part 1 of this 2 part series, Cory and Tom discuss how Radian6′s social media platform integrates with web analytics providers like Google Analytics, Webtrends, and Omniture.
Read More >Radian6 TV: Radian6, Web Analytics, and ROI Part 2
In part 2 of this 2 part series, Cory and Tom discuss using Radian6 integration with analytics providers to prove your social media efforts were generating ROI on the website.
Read More >Radian6 Webinar with Dr. Natalie Petouhoff
Wondering if your social media initiative is providing value? Watch our latest webinar and learn how to take social media metrics and turn them into valuable information for your business.
Read More >Engage On The Go With New Radian6 Mobile Updates
Watch this video and learn how the Radian6 Mobile App let’s you listen in to the social web, collaborate with your team, and engage on the go!
Read More >Radian6 Webinar with Lee Odden
Watch Radian6′s latest webinar and pick up practical approaches to integrating search engine optimization and social media marketing to boost visibility and customer engagement.
Read More >Radian6 TV: Capture Industry Trends
Radian6 Product Managers Tom and Cory talk about digging deeper into industry trends and how that data can be used to further the social enterprise.
Read More >More Resources






