Case Studies
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An Inside Look at Intuit’s Inner Circle Customer CommunityIntuit’s user-community for its TurboTax product is a passionate one; so much so, that the folks at Intuit decided to create a top-notch user feedback community called the Inner Circle. After six years, the Inner Circle has more than 25,000 members and has become an integral part of the TurboTax product updating and improvement plan. |
July 6, 2010 |
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H&R Block Preps for Company-Wide Social Media OutreachH&R Block’s Zena Weist shares with us the company’s goals for creating an enterprise-wide social media program that gets its tax experts sharing their expertise on a broader online scale. |
May 14, 2010 |
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Breaking Down the Details of Community Building with eROIThe folks at Seattle-based creative agency eROI give us the details of how they created a thriving brand community for Wacom Technologies, a leading provider of graphic design hardware and software. |
May 14, 2010 |
e-Books
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Social Media for B2B: It’s Not as Different as You ThinkSocial media has seemed out of reach for many B2B organizations but that just isn’t true. Social media for B2B organizations can be used to increase awareness, capture customer feedback, generate leads, research target markets, and monitor competition. Social media in its purest form is communication, and communication keeps business moving, no matter how it’s [...] |
September 3, 2010 |
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Radian6 Social Media Monitoring and Engagement PlaybookRadian6 shares our own processes for engaging in the online world with our Social Media Monitoring and Engagement Playbook. This playbook will give you a taste of what engagement looks like for a company that lives and breathes through the power of the social web. Because this is our internal playbook, it features processes that [...] |
July 31, 2010 |
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Social Media Listening, Measuring and Engagement PrimerAre you just starting out in social media? Or is it time to re-evaluate your social media efforts? Make sure you understand the social media best practices to get the most out of your hard work. This free ebook covers the basics of social media and gives you the tools you need to create a [...] |
June 10, 2010 |
Podcasts
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Webinar: Jim Sterne on eAnalyticsJim Sterne joined us to share some of his expertise and knowledge about Web analytics, social media analytics, and how the two intersect. |
May 21, 2010 |
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Webinar: Brian SolisBrian Solis joined us in March of 2010 to discuss the concepts in his latest book, Engage!, including how social media is changing not only business, but society and the general way we communicate with each other. |
May 21, 2010 |
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Webinar: XboxMcKenzie Eakin and Jerry Kansky of XBox’s Elite Tweet Fleet joined us to chat about how their customer service efforts over Twitter are increasing customer satisfaction levels on an epic scale and helping XBox connect with its community. |
May 21, 2010 |
Presentations
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Redefining Community ManagementMost community managers need to wear many different “hats” within their role. This presentation will review 3 of those “hats” and explain how the community management role has taken shape in the past, present, and what it will most likely look like in the future. In addition, you’ll find some great action steps for each [...] |
June 29, 2010 |
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12 Step Program to Place Community FirstWant to put your community first but unsure how to do it? No need to fret, because we’ve laid out all the steps you need to make your community a priority within your organization. This 12-step program will get you on the road — or back on it, even — to making your community one of your company’s primary focuses. |
March 5, 2010 |
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Social Media Time ManagementSocial media listening, engagement, and measurement can seem time consuming and overwhelming, and it is if you don’t have a strategy for your approach. Take a read through this presentation to find some high-level strategies and tips for managing resource allocation and time when implementing social media programs for business. |
March 5, 2010 |
Videos
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King Brand Learns To ListenKing Brand learns a hard lesson from his neighbors about what ignoring your community can do to your kingdom. |
May 12, 2010 |
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Social Media’s Power ShiftRadian6′s CEO Marcel Lebrun discusses the characteristics of the social web and says that a brand is now the sum of the conversations about it, making social media much bigger than a fad. |
May 12, 2010 |
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Interview with Dell’s Vida KillianVida Killian, Social Media and Community Leader at Dell, chats with our Vice President of Marketing & Community, David Alston, about how social media engagement is becoming more and more an enterprise-wide endeavor. |
May 12, 2010 |
White Papers
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Case For Social ListeningGet started making a case for social media listening and monitoring in your organization by arming yourself with the support we’ve share in this white paper about the importance of listening to online conversation. |
March 9, 2010 |
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Case For Social EngagementNot sure whether online engagement is for your brand? Read through our white paper on engagement to figure out what engagement really means for your organization, and find tips on how to get started interacting with your online audience and greater community. |
March 9, 2010 |
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First Social Media ConversationYour first conversation with internal stakeholders and clients about the benefits of social media needs to consist of more than a sales pitch for the tools. In this white paper you’ll find tips and advice for framing your social media chat to get folks understanding the why of social media listening, measurement, and engagement. |
March 9, 2010 |
