October 11, 2011

This ebook by Brent Leary highlights how companies can leverage social tools and channels to listen to and engage customers in a variety of ways.

It’s more important than ever before to engage customers where they are. Coordinating all the interactions and conversations with transactional data, calls for a more integrated, systematic approach. Even the smallest of companies can leverage social and mobile technologies to create opportunities and more meaningfully connect with customers.